The community outreach campaign, known as “Get Out the Vaccine” will include neighborhood canvassing, phone and text banking, and door-knocking. The campaign is modeled after successful ground-level campaigns and coordinated with 70 community-based organizations to employ callers and door-knockers to help Californians make a plan to get vaccinated. The program is in partnership with Healthy Future California and the UCLA Clinical and Translational Science Institute’s STOP COVID CA initiative. About 2,000 individuals from targeted communities will be employed to make peer-to-peer appeals and provide support to help overcome barriers to vaccinations.
The program, now underway, has already resulted in more than 4,900 appointments scheduled.